The logic behind the concept originally made sense, they manufacture just one car with all the features as that reduces manufacturing overhead by a ton

Yeah, at the 'minor' cost of the fact that the method of enforcing that market segmentation relies on using DRM to infringe upon everybody's property rights.

Sure, that "make sense" -- if you're a capitalist sociopath trying to turn consumers into serfs. But we sure as Hell shouldn't let them get away with it!