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Apple will allow users to download apps directly from a developer’s website, in latest EU App Store rule change (9to5mac.com)
submitted 2 years ago by to c/technology@lemmy.world
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HUGE win for EU and for Developers with apps in Apple's App store! 🚀

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[–] 52 points 2 years ago (13 children)

To use this feature, developers will have to opt into the new App Store business terms, which means they will pay the Core Technology Fee of €0.50 for each first annual install over one million in the past 12 months.

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  • [+] 52 points 2 years ago* (last edited 2 years ago) (12 children)
    [deleted]
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  • [–] 18 points 2 years ago (8 children)

    Non-profit organizations, educational institutions, and governments are exempt from the fee. The full policy is here: https://developer.apple.com/support/core-technology-fee/

    If you don’t plan to charge for it, you can also just publish through the existing App Store infrastructure, where there is no fee.

    (I’m not being an apologist. There are so, so many shitty things about Apple’s implementation here, but this isn’t one. I believe the EU should blast Apple as hard as legally possible for the rest of their implementation which is intentionally terrible.)

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  • [–] 15 points 2 years ago (1 child)

    "Non-profit organizations" that sounds like the minority of developers. Most projects are from single developers that just throw their project on github et al. and release it from there.

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  • [–] -3 points 2 years ago* (last edited 2 years ago)

    “Non-profit organizations” that sounds like the minority of developers

    True but if you're a for-profit developer, you can probably afford 50 cents per customer. Facebook, for example, has a "free" app that earned $134 billion last year. I'm not defending Apple, I think the Core Technology Fee is anti-competitive and I hope the EU tells them it's illegal - but 50c is pocket change for nearly any for-profit app developer.

    Small apps with less than a million users don't pay any fee either.

    A million users is a big open source project and I think you'll find most of them already are non-profits. Or they're part of a larger non-profit that runs a bunch of projects such as the Apache Foundation, which provides funding and resources to almost 300 open source projects and could easily grow that number by a significant margin if there was much need for it. This potentially creates that need.

    The main thing I have a problem with is the requirement to be an established "good standing" developer in order to deploy on the web. Apple's definition of "good standing" is clearly anti-competitive... I expect the EU told Apple they can deny distribution rights to developers who can't be trusted, but based on recent history (e.g. Epic) it's pretty clear that Apple and the EU don't agree on who can be trusted. They are surely going to have to change that rule.

    I do think Apple can charge a fee to use their service. The EU is not banning fees and they never will. A government can't force a company to give things away for free. What I personally hope to see is the EU telling Apple that all fees must be optional. That way if Apple wants to make money, they need to offer something people are willing to pay for. If I was CEO of Apple, I would make the "Core Technology Fee" built into the price of an iPhone and make customers pay it.

    That used to be Apple's business model by the way — and it worked. It wasn't as profitable as "give nearly everything away for free but force everyone to use this overpriced service", but Apple was still very profitable under the old model. And both customers and developers were happy with how it worked back then.

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  • [–] 5 points 2 years ago (3 children)

    What's your logic here for this not being terrible?

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  • [–] -1 points 2 years ago (2 children)

    That's not what they said.

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  • [–] 4 points 2 years ago (1 child)

    There are so, so many shitty things about Apple’s implementation here, but this isn’t one. I believe the EU should blast Apple as hard as legally possible for the rest of their implementation which is intentionally terrible.)

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  • [+] 3 points 2 years ago* (last edited 2 years ago) (1 child)
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  • [–] 3 points 2 years ago*

    This is new territory and it's changing every week.

    Historically, the way it worked is Apple gives almost everything away for free except for a $99 per year fee developers have to pay. But developers who have certain business models (especially game developers) have to pay Apple a huge percentage of their income.

    I've been an Apple developer since the 90's - if you go even further back in Apple's history... Apple didn't have a walled garden approach. They simply charged money for all their software and that was very successful. Not as successful as the walled garden but still healthy profits.

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  • [–] 5 points 2 years ago (2 children)

    Euros* which are worth more than dollars. That said, such a dev probably wouldn't meet the other requirements to distribute anyway, so they'll probably use the existing unofficial sideloading.

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