Same. Seeing an ad, especially an obnoxious one, is more likely to make me avoid a product or brand. Also listening to a WAN show a few months when Luke & Linus started talking about how Linus can't "see" ads kinda blew my mind because I've always been that way too. I imagine a lot of people of a certain age reflexively developed the ability to read pages full of ads and still manage to extract info from them.