I remember grocery shopping as a kid filling the cart completely full and when we went through the register it was over $100 and my mom was going jeez that's a lot of money for a lot of food. It took 3 people several trips to unload the car.
Today I go through the self checkout, get a few frozen meals, some store brand cookies, and a case of cheap beer for $80. I can carry the two bags and beer with one hand.