Honestly, if they had taken just one evening to chill and put themselves in the shoes of the tired, overly spammed, unmotivated farmers; they would have instantly recognised that sending them a non solicited email with a nondescript, probably overly verbose request, would be the absolute worst way to go about reaching them. Save maybe for carving their message on a brick and throwing it at their main window.

It looks to me as a typical case of "not my money, so let's take things easy". I would gladly make a study on how many failed charities would have been successful, would the funding depend on some basic metric. I would even do that as a charity. For, say, 30k. 🙃