The part people keep missing with all their “I don’t even eat there so I don’t care” and “fine, I’ll go somewhere else” comments is that every other large chain will be watching this little experiment very, very closely.

So... locally owned businesses about to get a shot in the arm? That's already what we've done. Why pay fifteen bucks for a burger fries and drink from McD when I can get a bigger burger with better beef (cooked FOR ME), better fries, and the same soda carryout from a local pub for about the same or even a little less? I can also go to the local steak sandwich place and get freshly made cheesesteak with fries and a drink for substantially less. And I've got many more options than that.

Biggest difference is 5 or 10 min in my car waiting for food or going in to pick it up. The moment fast food stopped being a consistently cheaper option, that stopped mattering.

They will usher in a new renaissance of local food places. Sounds like a win win.