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Advertising revenue in Twitter crashes by 50% (lemmy.world)
submitted 3 years ago by to c/technology@lemmy.world
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nuff said

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[–] 12 points 3 years ago (5 children)

and the metric is growth

No, not really. The metric is growth only for those who aren't profitable. They use growth as a promise of future profits.

Meta/Facebook is turning in a huge profit each ear. Nobody cares about the user count that much anymore unless it sharply falls.

Twitter is different. Twitter didn't really make a profit yet. They aren't profitable.

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  • [–] 3 points 3 years ago (3 children)

    Meta is pumping ungodly amounts of money into a moon shot (VR) because it is in stagnation phase and their market is saturated - so they do care about growth quite a bit.

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  • [–] 1 point 3 years ago* (2 children)

    We were talking about growing the userbase. Growth of the business is something different. Of course any company is interested in growth. However, I don't think usercount growth is the metric Facebook is looking at currently.

    Look at Amazon. The cloud division is now more profitable than the Amazon website. Facebook is looking to use those large profits to branch out in different directions. Some like the metaverse won't work. Just like Amazon's echo didn't become profitable. But others eventually will.

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  • [–] 1 point 3 years ago (1 child)

    If your business relies on the size of your userbase than those things are quite related. Again, not a coincidence that while facebook is stagnating meta is desperately trying to force vr.

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  • [–] 1 point 3 years ago

    It's doing double digit billions in profit every year. Both Facebook and Meta. They're actually doing quite all right even with the VR fiasco.

    And even iftheir only possible growth vector was user count(which it isn't), they have close to 3 billion active users monthly with over 2 billion people using Facebook daily. It is impossible to grow. There are no more people.

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