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Here's why the $3,500 Apple Vision Pro headset is so expensive (www.cnbc.com)
submitted 2 years ago* (last edited 2 years ago) by to c/technology@lemmy.world
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The $3499 Apple Vision Pro reportedly costs $1542 to make.

Edit: Archive link https://archive.ph/u4BCi

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[–] 1 point 2 years ago (1 child)

bill of materials” for the headset at $1,542, and that doesn’t include the costs of research and development, packaging, marketing or Apple’s profit margin.

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  • [–] 1 point 2 years ago*

    And the software development. I wouldn't be surprised if the total cost is close to the market price. Apple doesn't really need to make profit with this, but to create a market first.

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