They published a deliberately harmful tool against the advice of civil society, experts and competitors. They are not only reckless but tasked since their foundation with the mission to create chaos. Don't forget the idea behind OpenAI in the beginning was to damage the advantage that Google and Facebook had on AI by releasing machine learning technology in open source. They definitely did it and now they are expanding their goals. They are not in for the money (ChatGPT will never be profitable), they are playing a bigger game.
Pushing the AI panic is not just a marketing strategy but a way to build power. The more they are considered dangerous, the more regulations will be passed that will impact the whole sector. https://fortune.com/2023/05/30/sam-altman-ai-risk-of-extinction-pandemics-nuclear-warfare/