▲ 2365 ▼ Reddit kills awards and coins (old.reddit.com) submitted 3 years ago by gsa32@lemmy.world to c/reddit@lemmy.world 861 comments fedilink hide all child comments
[–] Bozicus@lemmy.one 2 points 3 years ago (1 child) …so the endgame here is bots that can make purchases, but immediately return what they bought for refunds? permalink fedilink source parent hideshow 2 child comments replies: [–] Buckeye@lemmy.world 3 points 3 years ago (1 child) Lol I guess maybe! My industry isn’t set up that way (I don’t work in retail e-commerce) but that’s obviously the bigger ad targets on social. Retail can definitely track return metrics though. I think it would be hard to get bots past most sophisticated purchase data tracking, but it depends on what you target for that tracking. Like I know a lot of TikTok marketing is built around understanding you aren’t going to get a lot of click throughs on the ad but it is about building brand awareness. If you are just looking at impressions it is a lot easier for bots to sneak in. permalink fedilink source parent hideshow 2 child comments replies: [–] Bozicus@lemmy.one 2 points 3 years ago I would definitely expect purchase tracking to be stricter than ad view metrics, yeah. And I know a lot of companies that used to have customer-friendly return policies have rolled back most or all of those policies (with or without non-enhshittification reasons). So I was at least partly joking, though I am getting less and less surprised about what bots are able to do. AI technology advancement just keeps accelerating. Good point about brand awareness. In all seriousness, I think there's psychological research suggesting that brand awareness is valuable in and of itself, though I think there's a limit to how negative the publicity can be and still be valuable to brands. Otherwise, I don't think there wouldn't be the concept of "brand safety" for ad placement. I feel like bots are basically the optimal tool for cheating automated systems, since it seems reasonable to fight automation with more automation, like the cat-and-mouse development race for captcha. I don't have the technical expertise to back that up, though, just a general feeling that Murphy's law applies to all engineering. permalink fedilink source parent
[–] Buckeye@lemmy.world 3 points 3 years ago (1 child) Lol I guess maybe! My industry isn’t set up that way (I don’t work in retail e-commerce) but that’s obviously the bigger ad targets on social. Retail can definitely track return metrics though. I think it would be hard to get bots past most sophisticated purchase data tracking, but it depends on what you target for that tracking. Like I know a lot of TikTok marketing is built around understanding you aren’t going to get a lot of click throughs on the ad but it is about building brand awareness. If you are just looking at impressions it is a lot easier for bots to sneak in. permalink fedilink source parent hideshow 2 child comments replies: [–] Bozicus@lemmy.one 2 points 3 years ago I would definitely expect purchase tracking to be stricter than ad view metrics, yeah. And I know a lot of companies that used to have customer-friendly return policies have rolled back most or all of those policies (with or without non-enhshittification reasons). So I was at least partly joking, though I am getting less and less surprised about what bots are able to do. AI technology advancement just keeps accelerating. Good point about brand awareness. In all seriousness, I think there's psychological research suggesting that brand awareness is valuable in and of itself, though I think there's a limit to how negative the publicity can be and still be valuable to brands. Otherwise, I don't think there wouldn't be the concept of "brand safety" for ad placement. I feel like bots are basically the optimal tool for cheating automated systems, since it seems reasonable to fight automation with more automation, like the cat-and-mouse development race for captcha. I don't have the technical expertise to back that up, though, just a general feeling that Murphy's law applies to all engineering. permalink fedilink source parent
[–] Bozicus@lemmy.one 2 points 3 years ago I would definitely expect purchase tracking to be stricter than ad view metrics, yeah. And I know a lot of companies that used to have customer-friendly return policies have rolled back most or all of those policies (with or without non-enhshittification reasons). So I was at least partly joking, though I am getting less and less surprised about what bots are able to do. AI technology advancement just keeps accelerating. Good point about brand awareness. In all seriousness, I think there's psychological research suggesting that brand awareness is valuable in and of itself, though I think there's a limit to how negative the publicity can be and still be valuable to brands. Otherwise, I don't think there wouldn't be the concept of "brand safety" for ad placement. I feel like bots are basically the optimal tool for cheating automated systems, since it seems reasonable to fight automation with more automation, like the cat-and-mouse development race for captcha. I don't have the technical expertise to back that up, though, just a general feeling that Murphy's law applies to all engineering. permalink fedilink source parent