But 2013 Netflix didn't have to compete with Prime Video, Disney Plus, Paramount Plus, HBO Max, Apple TV, Hulu, Peacock, or any of the million "add-on" channels that Amazon uses as an excuse to paywall you off from the content.
The fact that they all run in their own UI, desperate the shove the next instalment of mediocrity down your throat, means that I've gone back to piracy. It's just much easier to type what I'm after into Radarr or Sonarr than it is to go through the services to see what's available. Sure, I can use Justwatch, but 80% of the time what I'm after isn't on anything I have.