This person will never commit a sex crime, will never say a racist remark, never do anything controversial.

But controversy is good, it generates attention. My fear is that the "optimized" artificial celebrity will be exactly that and it will be a whole new level of shitshow. When you think about it, there are already people who maintain "controversial" public personas for that exact reason (not naming any, since I don't want to give them more attention), so it's not even that far fetched.