This is not something a company did.
The group of people took a list of user names and passwords from a different breach and tried them on trello to see if people used the same password and wrote down which ones did.
Nothing a company can possibly do to stop this, only users can.
Even if the company required 2 factor authentication to fully log in, getting this far would still confirm each account/password combo was correct, which is all the "hackers" did.