"We've listened to the feedback from our customers and colleagues and are reverting [where it existed before] to the 50 per cent off discounts," the company, whose stores include Atlantic Superstore, No Frills, Dominion and Freshmart to name a few, told CBC News in an email on Friday.

"In the Atlantic, we had not implemented the change and will not. In the rest of the country, customers can expect to see 50 per cent stickers returning in the next few weeks."

They're all crooks