the_dunk_tank
It's the dunk tank.
This is where you come to post big-brained hot takes by chuds, libs, or even fellow leftists, and tear them to itty-bitty pieces with precision dunkstrikes.
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Yeah, I'm with you on all of this and think your application of what I tried to communicate is much more useful information
I don't really know what I'm doing when it comes to actioning this though it's a pretty new idea for me. Orgs that created new language for other things would have better ideas/experience. Lgbt orgs invented tonnes of new language for example.
I was thinking about this and it occurred to me that, besides "buzzword", a term that people use that seems to specifically line up with what you've talked about is "scare word", a term that is annoying to research for obvious reasons, but we can find an attestation of its use to describe political rhetoric here and there.
A few more:
https://www.npr.org/2019/04/24/716728643/socialism-isn-t-the-scare-word-it-once-was
https://www.snopes.com/fact-check/truman-socialism-scare-word/
Hope this helps. I also saw "scare term" and "devil word" referenced in a pop-linguistics article.
I am almost certain that there is some extremely niche writing about this but that it uses terminology we're not aware of so finding it is fucking impossible.
These are good leads though. Gonna spend a couple weeks churning this over and digging around. Something is gonna pop out.