A farmer wouldn’t buy an $80k CAD light-duty truck, especially when they start out at $50k CAD, that’s a waste of their money. Any farmer that did that wouldn’t be a farmer for long.

If a truck cost $80k, I can assure you it would be a heavy-duty diesel flatbed, cargo trailer hauler, or even a dump truck with roll-down windows, no AC, no creature comforts and likely even no radio much less an infotainment system.

Farmers aren’t morons unless they want to go bankrupt. They get that which can best allow them to do their job, not fancy pavement princesses.

Source: orchardist. None of my vehicles are newer than two decades old. Nor would I ever buy a modern consumer monstrosity to do the work.

Over 90% of the pavement princesses I see in the $80-150k CAD range are driven by people who don’t own more than a quarter acre of land in totality. A fair number don’t even own land at all (renters), and lease what they drive. Not a pot to piss in, but they just have to have the biggest penis-extender on the road.