As well as private leases there is a massive corporate market for company cars (at least in my country). Cars are offered as a benefit to employees and used as pool cars etc. The company leases them for 6 / 12 / 18 months then they are returned back to the lease company (often the oem themselves) and either re-leased to other individuals or sold on. It’s a huge amount of cars that have that ‘sales’ model. I think almost 80% of BMWs are leased to begin with.
I was reading about a small EV startup company (read: multi billion dollar Saudi oil diversification project) that is planning on never selling cars but instead perpetually leasing cars, and reconditioning the returned car for ‘like new’ leases of the same vehicle again and again and again.
Cars companies aren’t really a manufacturing businesses any more, they’re banks; all of their real products are financial products, loans and leases etc with a car just as the vehicle (pun slightly intended) to sell those financial services.