The equilibrium would be fine if they never made the mistake of annoying their users. I got tired of pop-ups, animated desktop stripper ads, random loud audio, drive-by malware and fake download buttons, and most recently, interrupting my videos and games to show me 30 second ads. It's that kind of overzealous creep the led to this problem on their end.

I would rather pay for the services I use if they don't charge much more than they make off of us in ads, and remove ads entirely. Then advertisers could not control what content I can see. It also adds another barrier between people and the services, look at what happens when a game goes free to play. The quality of the playerbase drops. Trolls might think twice if being banned means they have to pay for a new account.