And yet? Nothing will be done. This is a target market that is more than acceptable to disdain, abuse, and otherwise fuck over.
It might be "cool" to be a nerd now, my fellows, but only on the surface. Don't get suckered into believing they accept you. They're just commodifying our interests for their gains. They are not us and they don't want to be. They just want us to like them enough to pay them more than we otherwise would.
Fuck the poseurs.