this post was submitted on 26 Dec 2023

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Reddit Falls Short of Ad Growth Targets Ahead of Likely 2024 IPO (www.theinformation.com)

submitted 2 years ago by return2ozma@lemmy.world to c/technology@lemmy.world

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[–] SnotFlickerman@lemmy.blahaj.zone 112 points 2 years ago (7 children)

Nothing to celebrate.

Reddit revenue is still up, just not as much as they had hoped.

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[–] FaceDeer@kbin.social 63 points 2 years ago (5 children)

That's still enough to tank an IPO.

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[–] Alto@kbin.social 51 points 2 years ago (2 children)

Yep, in the face of the infinite growth monster, anything other than exceeding expectations is seen as a failure

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[–] Facebones@reddthat.com 39 points 2 years ago

"We see here you're up 5%, but you were up 5% last year too, so you're dead now."

-Capitalism

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[–] FaceDeer@kbin.social 16 points 2 years ago

I still remember a line from a boss I had in one of my very first "real" jobs. "I expect you to exceed my expectations."

I didn't bother pointing out the problem there. I also didn't stay working for her for very long. :)

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[–] someguy3@lemmy.world 46 points 2 years ago

Yup it's all about expected growth.

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[–] jballs@sh.itjust.works 6 points 2 years ago

Can you buy puts on an IPO?

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[–] deweydecibel@lemmy.world 20 points 2 years ago*

Reddit, as a concept, can't make more money without destroying it's value. The more advertising is injected into it, the less useful it becomes, and the less people will want to use it.

So yes, it's up, but they've hurt themselves drastically to get it up by hurting so much of Reddit's usefulness, and even then, they fell short. People who remained are already low on patience with it.

To drive it even higher, they will have to cripple it even more.

It's possible to make money with Reddit while leaving it unmolested, but it's not possible to make ALL the money that way. Investors want ALL the money.

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