I’m not saying that Vision Pro is guaranteed to be a success. But we see the same cycle with every new apple product category: Apple release something minimal and polished, the tech community finds a thousand reasons why it will fail, and then it…doesn’t. Happened with watch, AirPods, notches in screens, etc.

By the third or fourth iteration Apple’s going to demolish the AR industry like they have with every other product category they invest in.