Put yourself in his shoes for a second. You have appeared on TV over something you did. Good or bad, it doesn't matter. Then you realize some game company that's making a parody of the society you live in use your image and personality traits that are directly identifiable to you to create a character that parodies YOU. And they put this other YOU in various scenarios that you may or may not agree with. And they're going to pull a hefty profit from using this version of YOU while you don't receive a penny.
Does that sound fair?