Amazon's Fire TV is Adding Full-Screen Video Ads That Play When You Start Your Fire TV
(cordcuttersnews.com)
It's not like an average person would be unable to use their laptop and some media player, regardless of which OS they use; the fact that I use a weird-ass player doesn't mean it's the only option available on a laptop. It just seems pointless to get another gadget to do the same thing you can do on a gadget you own (assuming you have a laptop, of course.)