Especially when the majority of people will litterly drink shit milkshakes every damn day before they ever dream of using something that isn't their preferred brand or might require accepting some modest trade-offs.
We all suffer from enshitification because the "average consumer" makes it profitable with their apathy, their ignorance, and their laziness. And there's nothing we can about that. We're stuck in these markets with them, and they make up the majority, so they set the trends.