Apple

ARM is mostly attorneys and engineers. They don’t produce chips, they don’t need expensive end user support, they don’t have the same types of expenditures most companies have to deal with. They are exclusively B2B sales.

They are very happy with apple because apple showcases what ARM IS can do and in turn generates lots of hype. Do you think all those comparisons between the A series chips and Qualcomm every generation are for nothing? Or apple silicon standing up against Intel desktop?