Everything else is using or moving to ARM other phones, laptops, servers, IOT devices, cars, etc.

ARM wouldn’t be the default architecture for all mold devices if it were not for Apple. Texas Instruments was a big player early on and there were others but now it’s basically ARM.

Because a big portion of ARM's other revenue Apple has set up the foundations for. They set the foundations for ARM on mobile devices with Newton - then perfected it with iPhone, iPad, Apple Watch, etc. Then, in an industry-defining shift, Apple became the first major player in the industry to successfully push ARM onto Laptops/Desktops and have any sort of market for doing so.

ARM is going to be just fine - the only viable alternative is RISC V which as it stands is immature and not very usable. Giving Apple a break on royalties is a sensible option if Apple is creating a ton of new business - which they are. Apple revitalizing ARM on desktop/laptop is creating a ton of new business as competitors do what they always do and look to copy Apple.

ARM is mostly attorneys and engineers. They don’t produce chips, they don’t need expensive end user support, they don’t have the same types of expenditures most companies have to deal with. They are exclusively B2B sales.

They are very happy with apple because apple showcases what ARM IS can do and in turn generates lots of hype. Do you think all those comparisons between the A series chips and Qualcomm every generation are for nothing? Or apple silicon standing up against Intel desktop?