It's because the USA power standards are not suitable for kettle life. The 110 voltage on their power means it takes ages to come to the boil. The idea of putting a few cups of water into a kettle, pushing a button and having boiling water inside a minute does not exist.
That's why these tabletop things are useful: yes they take ages to initially boil, then they maintain that temperature. 110 volts is fine for that task.