The unrealistic beauty standards are already ridiculous. Several years ago there was a vid showing how they changed a model's photo session. Even the model wasn't as perfect as her pictures, it was staggering.
Being able to do it in video, well, that's old hat now too. Just look at movies.
It'll just be faster with less manual effort with AI, with the same unrealistic results.
What's more concerning to me is how much easier it'll be for media to lie, er, misrepresent situations visually.