this post was submitted on 25 Nov 2023
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I got the baseline M1 14" and it was £1,800. The equivalent now is £2,100
The UK definitely saw a price jump because everything got more expensive & Apple saw opportunity in that.
I don’t think it was a global price hike, though.
Opportunity?
I think it’s just called an exchange rate. They (and all other companies) adjust pricing periodically to adjust for devaluing currencies.
That can be explained by some of it. However, firms also strategise with their pricing adjustments to best benefit them. It’s a missed opportunity if they do not.
Sure because the pound has gotten a lot worse. That's not on Apple