this post was submitted on 16 Jun 2023
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Technology
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That's not quite how ads work.
You get fractions of a cent for displaying them, but the majority of the money comes from clicking, and the CTR (click-through-ratio) is how advertisers measure success.
If you've got the full solution on one page, users are more likely to engage in ads. If they follow a link off-site first and continue there, they are unlikely to engage.
Especially reddit redesign where it collapses comments instead of showing the entire comment chain in one go. So much clicking needed to read through and recommendations of other posts being shown. The redesign is intended to try and get non redditors to not leave when they come across it in searches.
I haven't used the redesign for a single minute. Had a look, hated it, went back. But yeah I wouldn't be surprised if that's the exact intention.