If for the rest of us who arent “high income” but are still able to afford a phone that can cost anywhere from $800-1200 then it makes sense to spend the extra $70-100 for a case that will pretty much last you for 3-4 years. Its a fantastic, durable case and one of the few brands where i can confidently have peace of mind if i drop it. Then theres customization and the thousands of designs to choose from. To me it makes a lot of sense. Why buy an expensive phone and then half ass it with cheap case?