this post was submitted on 22 Nov 2023
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What will be Apple's 'Next Big Thing' in software? (alien.top)
submitted 11 months ago by [email protected] to c/[email protected]
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I often hear rants in Apple communities that each year Apple is failing to 'innovate' in the software space with their annual MacOS / IOS / everything elseOS updates, and that phrases such as 'Peak Smartphone' are consistently thrown around online.

My question is this - what change or development are people really expecting with each subsequent software cycle? For all the posts about how Apple "isn't doing enough" each year, there's 2-3x that amount complaining that updates are causing too many bugs and lamenting the "lack of polish".

Generative AI is being thrown around as the next big leap in consumer electronics, but outside of a vastly-improved Siri I'm at a loss as to what it is exactly consumers are wanting in this space.

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[–] [email protected] 1 points 11 months ago

Generative AI is being thrown around as the next big leap in consumer electronics, but outside of a vastly-improved Siri I'm at a loss as to what it is exactly consumers are wanting in this space.

It is the next big leap, and companies will be seen by consumers as failing if they don't have gen AI tools/apps in the next 1-2 years (tops).

Apple knows Siri sucks. Gen AI is a good way of improving it, but they'll naturally want to control output so Siri isn't saying embarrassing or misleading things that hurts Apple's reputation.

Google's doing an okay job at this with Bard. It'll be built into Assistant soon if they manage to get their act together. Apple will want to get in on that for sure - and honestly, if they can't do that by iOS 18, it'll be a bit embarrassing for them and a bad look for stockholders.

Beyond that, they'll probably keep building on gen AI for a while. There are lots of applications for that.