this post was submitted on 07 Jul 2023
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https://en.m.wikipedia.org/wiki/Embrace,_extend,_and_extinguish
I think the idea is that by being the largest player they could take over and add features that the rest of the fediverse didn’t have. And then the people here (mastodon) would move there to keep following their favourite celeb.
I don’t think there’s any good argument why you couldn’t keep both for different things. Or why Facebook would even care about the ~200k users on mostodon when they cracked 70M in 24 hours