This reads like the author liked the old Twitter, which I think was also very cringe. Bluesky is not promising or much better.

Unfortunately Twitter celebrities seem so starved for an alternative, that I think they're willing to sweep their anti-zuckerberg-ism under the rug in favor of getting back that social media engagement hit. I've already seen it in my circles and I doubt it's unique.

Unfortunately, I really do think threads will succeed. It is filling a void much desired by many, even if done poorly. And chances are, they'll make it better (or at least more attractive or addicting).