Apple

I don’t see how Android can really change its brand identity for the better when it has very little brand identity to speak of.

I move from an Android phone to a different Android phone, and I will lose quality of life features because the Android skin is different.

Which probably also makes it harder to lock users in because unless you always stick with the same brand, you would be fairly used to adjusting to feature loss.

Android is “customizable” but you can’t even get your phone to reach feature parity with the last phone you were using.