the most a third party is going to do is shave off a few percentage points, resulting in the main party losing
If the third party can force the main party to lose, then it holds ultimatum power and game theory rules apply. The main party irrationally keeps rejecting the ultimatum and as a result keeps losing. To execute the threat of the ultimatum even after the unfair split has already been offered is the paradox of game theory. You have to appear credible enough to carry out such a threat, but the only reliable way to appear credible is to actually follow through on such threats every time.
The Democratic party keeps losing and shifting right because it acts irrationally and fails to execute optimal game theory strategy. It could have offered the left a fair split and we could have all had guaranteed single-payer medical care, food, and housing, but instead none of us will have women's rights, and the immigrants and gays among us will be herded into cages.