It's not just the hat. It's posing in a vintage American pickup truck with the American West in the background. It's a persona that has no correlation to this man and has been used for decades as a marketing ploy to sell cigarettes and other garbage so I'm immediately suspect and judgy.

of course, and everyone is free to have some glamour shots taken of them just for funsies, regardless of what they're wearing. What puzzles me though is why vogue is posting this