Apple's "memory upgrade" is making the claim that you can do with half for the same amount of work on x86. It is 100% untrue.
You tried to delve into speed. But speed won't outpace a 1TB video file you're trying to edit. If you're working with smaller chunks of smaller files that have fast operations ONLY, then make claim as such. This is a ploy for upgrade cash, plain and simple. Nothing about these chips moves the needle on memory usage BY HALF. What a dumbass thing to assert as a company.