There's people on both sides of the scale here.

I used to pirate stuff because I couldn't afford it or because I prioritized spending my money elsewhere since I could get stuff for free. Then as I got a job, I could afford to pay for lots of things and legal options became more convenient than piracy, so I just stopped pirating.

Now I'm back on the ship because pirating has become more convenient than subscribing to a bunch of different fragnented and anti-consumer services just to access a handful of content.

Some people just want shit for free (which is ok, been there), some others value service and convenience first and foremost.