First, Mozilla is just "joining" to something already existing. The aren't inventing anything new and won't revolutionize anything.

For starters, users will join the Mozilla.social instance with their Mozilla accounts.

It doesn't look like a great idea privacy-wise, but who cares... I have already blocked the instance on my personal account, because fuck Mozilla.

For example, Mozilla is currently experimenting with a Discover feed that aims to surface engaging content. Over time, it plans to gather more signals from around the fediverse to determine what sort of content people are interacting with.

I'm not sure everybody would be happy that Mozilla is harvesting their social interaction. That's what evil Google/FB usually do, right?

O’Hara says Mozilla is now in active discussions with publishers to understand their needs, including both their social needs and business needs, and how those goals may have changed over the past year. As part of these discussions, Mozilla aims to convince publishers that Mastodon isn’t just another place they have to support, but one that could deliver on their objectives. As it learns from the publishers and other content creators what they want and need, it then intends to use that understanding to build features and drive efforts that can help them reach their audiences.

Smells like corpo-bullshit, which in my opinion shouldn't belong to the fediverse. But, again, who cares...

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