“Cis is a heterosexual slur” Tweets Elon Musk, Who Halved Twitter’s Value — Assigned
(www.assignedmedia.org)
They're saying it in this article because Elon is being transphobic on purpose to manufacture controversy on the same day it's announced that he's now halved the value of Twitter. He doesn't want people talking about what a financial loser he is, so he's trying to make people talk about what a transphobe he is