And you generally have a shitty opinion of people and their ability to navigate technology.

As with most things, it's generally a cost benefit of convenience versus effort. Anyone can learn anything or transition to something else if they're willing to put the effort into it. It's just that most people aren't willing to put the effort into most technologies and that's their prerogative.

Do you regularly buy apps that cost hundreds of dollars? A vast majority of apps are within the $1-$5 range. We're talking about buying phones that are well into the high hundreds to thousands of dollars. That's a drop in the purchase and operating cost of the device.

Same said for other ecosystems like windows, android, playstation, Xbox and so on.. Not apples fault.