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‘Reddit can survive without search’: company reportedly threatens to block Google
(www.theverge.com)
this post was submitted on 20 Oct 2023
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I think it would be more a plan to make people come to reddit to search for that kind of information. Google is destroyed by seo listicles and non advice that is referral programs.
Reddit has lots of useful data that is from users who just provide the data with no ulterior motive. That is useful to users. Currently they might search and suck in to reddit for the result but that's hard to monetise. So Google gets the benefit. They have crap search and people don't go there to search and users are down.
This is probably a play to try and encourage search on reddit and raise advertising dollars. However, it will likely make reddit less visible, lowering new users and infrequent users, all the while they keep losing existing users.
They are floundering. They have some ideas that aren't terrible on the face of it but execution is awful and hostile to users.