youtube getting more aggressive.. i've got firefox and ublock but this shit is still coming up
this post was submitted on 20 Oct 2023
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I might read the article later, but your thesis is right.
This isn't a arms race, it's also convenience race.
Is it more convenient for me to turn off ublock, or go through ublocks menus and update its filters? Do I dislike ads that much? Maybe I do, maybe I don't. But some people will turn off their adblock of choice, even if it technically still works if you update it. Their conversion rate of viewer to ad consumer will (probably) go up.
It's worth the read. I really only posted it because you have to respect the technical prowess involved. Also it's kind of funny.