$6.2B in profit wasn't enough: Nvidia hikes GeForce Now prices for Canada and Europe
(www.theregister.com)
Price increases seem inevitable for any service where a company licenses content to stream to customers. GeForce Now is going to be in a constant cycle of content agreements expiring and creators wanting more money, that extra cost gets passed on to customers. Contrast that with just buying a game, buy it once and you're done (generally.)