I paid $ 79.99 less than a year ago. If they hiked it from 80 to 110, then hiked it again in less than a year that makes their practice even worse. They saw no dip in users so they thought they could go back for another bend over the bar.

See my edited post to see proof.

OP paid $80 for a yearly subscription, not $110.

They raised the price a year ago too. I suspect OP is like me and paid for a year right before last year's increase.

I paid $80 last year. I've got another month before it expires and it would then be $140. If they have raised the price in multiple increments throughout the year doesn't change the fact that it's 75% more expensive for people renewing over last years price.

Whatever, 20% or 75% price increase still is the same $0 increase a year because you wouldn't give your money to Disney

I was paying 69.99/year, that's the math I'm using. Don't know how you got such a bad deal.

I had to go double check what I'm paying. £96 for the middle tier (1080 not 4k I think), this is approx $116... So sounds like you guys were previously on a better deal (assuming same library access)

If you look at what OP posted they were paying only $80, which means they raised to $110 so recently that OP hadn't even gotten that price increase before they raised it again.