Ok, I'm curious. Gonna do some math.
- YouTube makes $30B/yr in revenue.
- YouTube has 2.7B active users.
- This means that YouTube is making about $11.11/person/year.
- uBlockO has 10m active users.
- This means that uBlockO is costing YouTube $111m annually, or about 4% of their overall revenue.
I'll admit, that number is bigger than I expected. But almost any other line item on their budget sheet would be bigger.
ETA: it's worth noting that YouTube has estimated operating costs of $5B, so this isn't coming anywhere near making them unprofitable.