Are fake reviews even a problem worth bothering with?

I feel like this is the case. Whenever I have a new hobby and need to make a purchase, I rely a lot on reviews of others because it's impossible to guarantee the quality of anything. Look at Doc Marten's today, they fucking suck, and this is a "known" brand. Now how about buying all sorts of weird shit from other countries or small companies that aren't well known enough.

Yes for consumers this is a problem.

The whole online shopping landscape is a complete mess and fake reviews are really just the tiny tip of the iceberg. To really improve the situation you’d need some “Consumer Reports”-type effort that objectively evaluates a products performance and compares it to the competition. Depending on random people on the Internet to do the reviewing is kind of a lost cause to begin with.

This would be a welcome solution.