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TikTok ran a deepfake ad of an AI MrBeast hawking iPhones for $2 — and it's the 'tip of the iceberg' (www.businessinsider.com)
submitted 3 years ago by [M, B] to c/technology@lemmy.world
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TikTok ran a deepfake ad of an AI MrBeast hawking iPhones for $2 — and it's the 'tip of the iceberg'::As AI spreads, it brings new challenges for influencers like MrBeast and platforms like TikTok aiming to police unauthorized advertising.

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[–] 1 point 3 years ago (3 children)

These laws require that there is intent to cause harm to a reputation

How do you deal with cases where these AI cause damage financially but you can't prove or prosecute on intent?

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  • [–] 0 points 3 years ago (2 children)

    IANAL, but not asking for permission to use their image/persona shows intent?

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