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TikTok ran a deepfake ad of an AI MrBeast hawking iPhones for $2 — and it's the 'tip of the iceberg' (www.businessinsider.com)
submitted 3 years ago by [M, B] to c/technology@lemmy.world
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TikTok ran a deepfake ad of an AI MrBeast hawking iPhones for $2 — and it's the 'tip of the iceberg'::As AI spreads, it brings new challenges for influencers like MrBeast and platforms like TikTok aiming to police unauthorized advertising.

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[–] 0 points 3 years ago (4 children)

You can argue its slander and libel, but where does that fall into AI? What’s the line? What if I make a joke song with someone’s voice? What if I make a joke video that has them doing horrible things? What’s the line?

Trashing someone's reputation I would imagine, especially if they're a public figure that relies on their reputation monetarily.

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  • [–] 1 point 3 years ago (3 children)

    These laws require that there is intent to cause harm to a reputation

    How do you deal with cases where these AI cause damage financially but you can't prove or prosecute on intent?

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  • [–] 0 points 3 years ago (2 children)

    IANAL, but not asking for permission to use their image/persona shows intent?

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